The number of RPG related websites and the frequency of post has gone down a lot over the last few years (though there’s a good case to be made that the overall quality went up as well). I would really love to read much more than I do now, but the way things work I only ever find new sites when they are linked to on pages I am already reading. There are a good number of relatively new sites around that are very much worth reading, but they are always so difficult to find. It’s almost impossible to find anything on the internet if you don’t know it exists, especially when it’s a site with few links that search engines don’t pay attention to.
Most sites have a list of links to others, but when I look at them I mostly see the same names who have been around for 5 years or longer. As more and more of these are discontinued new ones are springing up, but it’s almost impossible to get noticed if you’re not already known. My site had been up for two years before I got linked by anyone and just a few weeks back I discovered two new sites I really enjoy reading now and which have also been around for a year.
What we all need is more links. Not just when it’s necessary but any time you have some kind of reasonable excuse. When you read something that makes you think about writing a new post, include a link to it even if the connection might seem flimsy. It inspired you to write,so it might also interest people who are reading your post. If you have a list of links, as almost everybody does, don’t just include sites of which you are a huge fan. Also include those you somewhat regularly check because you occasionally find something interesting there. Also, write comments. I think everyone loves to see comments on posts, even if it’s a trivial “I liked that”, and it also puts another link to your own site on the internet. When you comment, other people will also be more likely to comment on your posts.
Links aren’t just the currency of the internet,they are also it’s fuel. I think there are a lot more people writing about RPGs now than it seems to anyone individually because everything is so fractured. When old contributors fall away new ones need to replace them. And there are plenty of people who are up for it, but they can only succeed at this if we keep supporting them by sending them our own visitors through links.